Amman Design Week, 2016- ongoing

A participatory learning initiative that seeks to promote design through a program of exhibitions, talks, workshops and various other activities, aiming to foster a culture of design and collaboration in Jordan

I have always had limitless faith in collaboration and in cultural production, both as conscious endeavors to explore the contexts that govern contemporary society and because of the role they both play in the advancement of ideas. They become tools with which to challenge traditional notions of belonging by channeling them within a wider platform of engagement, both at the individual and collective level. Amman Design Week became a personal lens through which to view how our community functions and interacts. It has the potential to create new experiences, memories and impressions within Amman and its built environment.

Design is the cornerstone of any contemporary country’s innovative capacity and economic prosperity. In developing a holistic program that tackled local and global issues, Amman Design Week established a sustainable Jordanian design network and new platform for innovation and learning that will catalyse transformation for years to come. The role I played within its inception, and the impact I see it having for my city gives me hope for the future of Jordan, my beautiful home.