Fashion tells countless stories about society, age, culture and craftsmanship and vintage clothes represent a lasting legacy of a time long gone. With So Passé, a never-before-worn vintage evening wear collection with carefully curated, museum quality dresses from notable fashion houses spanning the late 1950s to the early 1990s, history and art were brought to life.
Lovingly collected by Parveen Shaath, a true Saudi Arabian fashionista avant la lettre with a strong personal narrative behind it, So Passé established a relationship with artists, fashion institutes and art galleries on various different platforms that evoked a sense of nostalgia, beauty and contrast.
In “Fashion: Story of a Lifetime”, the dresses were exhibited along with a collection of vintage modern prints by celebrated fashion photographers including Lillian Bassman, F.C. Gundlach, Melvin Sokolsky, Sarah Moon, Frank Horvat, Elliot Erwitt, Erwin Blumenfeld and Norman Parkinson at The Empty Quarter Gallery in Dubai. So Passé also worked with Dubai-based photographer Aya Atoui on a series of portraits of Parveen Shaath in her family home in Damascus that captured the essence and strength of this pioneering woman, mere months before she passed on.
Additional collaborations included three exhibitions juxtaposing vintage fashion with contemporary fashion at Villa Moda Kuwait, Villa Moda Bahrain and D’NA Concept Store in Riyadh, Saudi Arabia.